Company: Position: What competitors do you have, what do you think is your percentage of the market? Email: Telephone: Company
 address: Tell us a little about your company and the relevant product or service. When you sell your product, which approach works best? What is the products unique selling proposition? Do you need public relations support, or do you have a PR company? Do you have any research on your product or your company? Is there anything important that needs to go into the campaign?
Or add any notes that you wish to make. What is unique about your products? Be honest! What are your products weaknesses? In a sentence, what are your products major strong points?. Tell us what you did in the past, and what your competitors are doing. What are you doing right now? What media have you used in the past? How has it worked? Tell us about something that was successful, and something that wasn't. What would you like to see your campaign achieve? What would you like to see each ad achieve? Why are you responding here? What would you like to achieve? Tell us something beyond the bald facts. A $50,000 campaign will be very different from a $1 Million campaign. We need to understand how much is realistically budgeted for the advertising. Tell us a little about your company and the relevant product or service. List the main buyers in rough priority. State income, gender, age, socio-economic details (Eg. "Women 18-25, employed, income over $20,000, unmarried" or "Doctors and medical professionals, predominantly male, aged 45 +, living in outer suburbs of major cities"). Eg. Used to have market leadership, but lost it when our main competitor was bought by a large, chased-up corporation. Or, we haven't recovered from a major product recall last year . Anything relevant to Marketing. Eg. Ice cream sold mostly in summer, overcoats sold in winter etc. What makes your product better than its competitors? How is the product sold, how good is the distribution? Is this a problem? What is the price or price range of the product? How does it compare with the competition? Name: What do you want to do? Confirm Email:           Seasonal Factors Competitive Factors Distribution Price Target Market Market Share Description Budget Public Relations Requirements Research Required / Available Important / Special Requirements Selling Proposition Unique Qualities Product Weaknesses Product Strengths Past Advertising Current Advertising Media Strategy Marketing Objectives Other Notes Historical Factors In the boxes below answer the questions which are relevant, ignore the ones which aren't.